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WHAT:
SPRING 2014 

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Charlotte Wiggins, Stephanie Hall

The Spring 2014 collection was inspired by the idea of reconstruction and deconstruction, so we loved the idea of paralleling the beauty of the clothes with the beauty of a cherry blossom park.

#BonChicArchives #Spring #2014 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Model #CharlotteWiggins #StephanieHall #collection #reconstruction #deconstruction #beauty #cherryblossom #park

WHAT:
FALL 2013 

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Kayley Chabot, Vilma Putriute

The juxtaposition of old and new is apparent in the Fall 2013 editorial as it is in that season’s collection, which was inspired by a trip our Chief Creative Officer, Lubov Azria, took to Istanbul. The artwork around the model in the final ad represents the idea of a modern girl in a historic setting.

#BonChicArchives #Fall #2013 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Models #KayleyChabot #VilmaPutriute #juxtaposition #old #new #editorial #collection #LubovAzria #Istanbul #artwork #modern #historic

WHAT:
SPRING 2013 

WHERE:
ON LOCATION — Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Chad Pitman
Styling: Lubov Azria
Model[s]: Patrycja Gardygajlo

Sheer lace, lingerie undertones and the harnesses in our Spring 2013 collection gave this editorial a “50 Shades of BCBG” essence [our play on the popular “50 Shades of Gray” book].

#BonChicArchives #Spring #2013 #CreativeDirection #BCBG #Photographer #ChadPitman #Stylist #LubovAzria #Model #PatrycjaGardygajlo #lace #harnesses #editorial

WHAT:
FALL 2012 

WHERE:
Universal Studios — Hollywood, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Hasse Nielsen
Styling: Laura Ferrara
Model[s]: Elena Melnik, Ella Kandyba

Urbanchic. The Fall 2012 ad campaign is our take on an elevated street style moment. It tells the story of two girlfriends, making their way from desk to dinner and is probably the best interpretation of our BCBG DNA—how to take our look from the runway to the real way!

#BonChicArchives #Fall #2012 #CreativeDirection #BCBG #Photographer #HasseNielsen #Stylist #LauraFerrara #Models #ElenaMelnik #EllaKandyba #Urbanchic #streetstyle #dinner #BCBG #runway

WHAT:
SPRING 2012 

WHERE:
Cinema World Stages — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Daniela Mirzac

The Spring 2012 ad campaign is all about fresh energy and a pop of color. The collection’s play on weightless fabrics inspired some of the shots you see of the model in midair. This was a very bright and exciting shoot!

#BonChicArchives #Spring #2012 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #Theres #DanielaMirzac #fresh #energy #popofcolor #collection #midair #bright

WHAT:
FALL 2011 

WHERE:
On location — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Suzie Bird

For Fall 2011, we wanted an ad campaign that showcased a woman’s power of seduction in an artistic way. Drawing upon inspiration from art, models Theres Alexandersson and Suzie Bird served as the human forms to complement this bright collection.

#BonChicArchives #Fall #2011 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #TheresAlexanderson #SuzieBird #seduction #artistic #inspiration #art #collection

WHAT:
SPRING 2011 

WHERE:
Milk Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Greg Kadel
Styling: Laura Ferrara
Model[s]: Fabiana Mayer, Emily Senko

We wanted to capture the dynamics of a casual conversation for the Spring 2011 ad campaign. This collection was so casual and cool, the photoshoot was about simply showcasing the effortlessness of the pieces.

#BonChicArchives #Spring #2011 #CreativeDirection #BCBG #Photographer #GregKadel #Stylist #LauraFerrara #Models #FabianaMayer #EmilySenko #casual #photoshoot #effortlessness

WHAT:
FALL 2010 

WHERE:
Industria Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: David Slijper
Styling: Laura Ferrara
Model[s]: Marlena Szoka, Marike Le Roux, Taryn Davidson

Movement is the obvious theme for the Fall 2010 ad campaign. The collection is so effortlessly chic, we decided to keep the presentation simply and capture an editorial moment between two friends casually strolling together and in mid-conversation.

#BonChicArchives #Fall #2010 #CreativeDirection #BCBG #Photographer #DavidSlijper #Stylist #LauraFerrara #Models #MarlenaSzoka #MarikeLeRoux #TarynDavidson #Movement #collection #chic #editorial

WHAT:
SPRING 2010 

WHERE:
Milk Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Raymond Meier
Styling: Laura Ferrara
Model[s]: Kristy Kaurova, Anastasia Kuznetsova

For the Spring 2010 ad campaign we revisited the Spring 1999 idea to use a lightbox and took it to the next level. The evolution of the clothes gave such a different mood to the photoshoot. The bright, vibrant and clear colors of the collection offered a great contrast.

#BonChicArchives #Spring #2010 #CreativeDirection #BCBG #Photographer #RaymondMeier #Stylist #LauraFerrara #Models #KristyKayrova #AnastasiaKuznetsova #lightbox #evolution #photoshoot #collection

WHAT:
FALL 2009 

WHERE:
The Hudson Hotel — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Sebastian Faena
Styling: Camilla Nickerson
Model[s]: Imogen Morris-Clarke, Katie Fogarty and Gracie Carvalho

A sexy take on the VIP area was the inspiration for our Fall 2009 ad campaign. The vibrant colors and male models brightened the personality of this editorial. Photographer Sebastian Faena was young at the time, but he was great to work with.

#BonChicArchives #Fall #2009 #CreativeDirector #Lipman #Photographer #SebastianFaena #Stylist #CamillaNickerson #Models #Imogen #Katie #Gracie #sexy #VIP #inspiration #editorial