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For you. From us.
Yes please.
California dreamin’
“You can’t use up creativity. The more you use, the more you have.” 
—  Maya Angelou,1928-2014
Photo by JamesHance.com

WHAT:
SPRING 2014 

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Charlotte Wiggins, Stephanie Hall

The Spring 2014 collection was inspired by the idea of reconstruction and deconstruction, so we loved the idea of paralleling the beauty of the clothes with the beauty of a cherry blossom park.

#BonChicArchives #Spring #2014 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Model #CharlotteWiggins #StephanieHall #collection #reconstruction #deconstruction #beauty #cherryblossom #park

WHAT:
FALL 2013 

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Kayley Chabot, Vilma Putriute

The juxtaposition of old and new is apparent in the Fall 2013 editorial as it is in that season’s collection, which was inspired by a trip our Chief Creative Officer, Lubov Azria, took to Istanbul. The artwork around the model in the final ad represents the idea of a modern girl in a historic setting.

#BonChicArchives #Fall #2013 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Models #KayleyChabot #VilmaPutriute #juxtaposition #old #new #editorial #collection #LubovAzria #Istanbul #artwork #modern #historic

WHAT:
SPRING 2013 

WHERE:
ON LOCATION — Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Chad Pitman
Styling: Lubov Azria
Model[s]: Patrycja Gardygajlo

Sheer lace, lingerie undertones and the harnesses in our Spring 2013 collection gave this editorial a “50 Shades of BCBG” essence [our play on the popular “50 Shades of Gray” book].

#BonChicArchives #Spring #2013 #CreativeDirection #BCBG #Photographer #ChadPitman #Stylist #LubovAzria #Model #PatrycjaGardygajlo #lace #harnesses #editorial

WHAT:
FALL 2012 

WHERE:
Universal Studios — Hollywood, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Hasse Nielsen
Styling: Laura Ferrara
Model[s]: Elena Melnik, Ella Kandyba

Urbanchic. The Fall 2012 ad campaign is our take on an elevated street style moment. It tells the story of two girlfriends, making their way from desk to dinner and is probably the best interpretation of our BCBG DNA—how to take our look from the runway to the real way!

#BonChicArchives #Fall #2012 #CreativeDirection #BCBG #Photographer #HasseNielsen #Stylist #LauraFerrara #Models #ElenaMelnik #EllaKandyba #Urbanchic #streetstyle #dinner #BCBG #runway

WHAT:
SPRING 2012 

WHERE:
Cinema World Stages — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Daniela Mirzac

The Spring 2012 ad campaign is all about fresh energy and a pop of color. The collection’s play on weightless fabrics inspired some of the shots you see of the model in midair. This was a very bright and exciting shoot!

#BonChicArchives #Spring #2012 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #Theres #DanielaMirzac #fresh #energy #popofcolor #collection #midair #bright

WHAT:
FALL 2011 

WHERE:
On location — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Suzie Bird

For Fall 2011, we wanted an ad campaign that showcased a woman’s power of seduction in an artistic way. Drawing upon inspiration from art, models Theres Alexandersson and Suzie Bird served as the human forms to complement this bright collection.

#BonChicArchives #Fall #2011 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #TheresAlexanderson #SuzieBird #seduction #artistic #inspiration #art #collection